Reputation / customer confidence

·         Reputation irrevocably destroyed or damaged

·         Loss of rating or accreditation by review organizations

·         More than 30 percent drop in customers due to loss of confidence

·         Reputation damaged; some effort and expense required to recover

·         Reduction or warning of reduction of rating or accreditation by authorizing organizations

·         Drop in customers of 10 to 30 percent due to loss of confidence

·         Public violations of Privacy Act: (1) disclosure to personnel within the medical treatment facility without the need to know; (2) anyone who violates the Privacy Act and reveals sensitive medical information

·         Patient driven to seek care from another source

·         Reputation minimally affected; little or no effort or expense required to recover

·         No change in rating or accreditation by authorizing organizations

·         Less than 10 percent drop in customers due to loss of confidence

·         Nonpublic violation of Privacy Act (disclosure to personnel within the medical treatment facility with a need to know - trusted agent)

Life/health of customers

Loss of customer life

Permanent impairment of one or more significant aspects of customer's health (e.g., loss of use of one or more limbs, blindness, brain damage)

Inability to provide patient care for more than a week

Safety violated

Customer life threatened but recoverable with additional treatment

Temporary or recoverable impairment of customer's health (e.g., recovering use of limbs through physical therapy)

Inability to provide patient care for one to two days

Safety affected

No loss or significant threat to customer life

Minimal, immediately treatable degradation in customer health with recovery within four days

Continuity of care requiring increased communication between providers at different facilities

Safety questioned